What does executive search mean? On what caliber should a person be considered capable of insurance executive level responsibility? Some worthy skills to be capable of are time management, people skills, creativity, budgeting, conflict management, and organization.
When selecting possible employees and managers, the head of a company will search for varying levels of executive responsibilities in an individual. However, the test of good character can be easily determined by the stress content in a given situation. Although every hiring person will be looking for an able minded and bodied person to do the job, it is how the executive manages himself and his time that will determine if his quality of life will exceed his initial foot in the door.
Time management, for example, is simply deciding how to spend the precious hours of the day. Priority and logic are necessary for expediency, which is an excellent and desirable trait to have as an employee.
People skills are another excellent quality to earn more executive power. That skill will help him deal with customers and employees while running a business.
Creativity is producing an innovative solution by exploration to satisfy an existing condition by original means. This quality is absolutely necessary in business because the field is always changing and evolving to fit the demands of everyday life and the market. An executive must be prepared to change with the business environment and make alterations to his corporation to fit changing needs.
Budgeting is the disciplined allocations of funds necessary to keep the company and its employees afloat on the tides of the economy. Any executive needs to understand the relevance of a budget and be able to stick with it and modify it according to business needs.
Conflict management is being able to settle the dispute of two or more parties in a way that satisfies both parties.
And lastly, organization is the handling of business papers, files, records, and personnel effectively and in such a way that is organized. It may be that certain information should not be allowed into the hands of lower level employees, and with the reservation and orientation of paperwork, the structure of the inner handling of a corporation are kept secure.
For your insurance executive search needs, be sure to allow for a period of testing, because as you learn the measure of a person, you may better see to what degree they are indeed qualified for the position.
Sarah Williams is bringing awareness to the web with such topics as Executive Search through this website http://www.executivesearchdir.com
www.libertyopportunitygroup.com
www.libertyopportunitygroup.weebly.com
www.libertyopportunitygroup.com/blog
Tuesday, December 30, 2008
Publish An Insurance Executive Blog
Remember the first time someone told you that by the year 2000 every company would have a website? Remember how sceptical you were? Fast forward to 2006. In the next five years, every successful business will incorporate blogging into their marketing and communications strategies as automatically as they include web sites today.
Most will do it because their competitors are blogging and they don’t want to be “left behind” in the aftermath of technological hurricane. The smart ones leading the pack will profit from their blogs because they know that…
Blogs build brand Smart companies today are managing their blogs with the same dedication they invest in their television advertising. There are blogs dedicated to supporting a specific advertising campaign (check out chadland.ca for Bell Solo Mobile Phones) and blogs dedicated to supporting corporate positioning in the market place. Soon, not having a blog will be a positioning statement of its own. Blogging builds relationships
Blogging brings senior insurance executives in direct communication with your customers. It provides a forum for execs to share their ideas, their inspirations and, most importantly, their passion for you business. The result – customers who feel as though they can get to know the people at the helm of your business. And whether the purchase is a $2 tube of chapstick or $2 million ERP investment, we’re always more comfortable buying from people we know than people we don’t.
Blogging is the new cornerstone of effective public relations
It’s crisis time. You need to kick into damage control mode – and fast. Sure you can hold a news conference, place calls to your friendliest journalists, issue a formal statement that you email to key contacts and clients. But that all takes time. Within minutes a post can be published to your blog outlining your position and letting your customers know where and how to get more information. And with RSS enabled, those same customers will be immediately notified. They might even see your post before the press conference is over.
Search Engine Rankings A well-managed blog can directly support your search engine rankings. Invest the effort to write regular posts - original content and good information are key. Don’t forget to let your personality shine through – corporate and personal. A unique approach and fresh content are powerful allies in your search engine marketing efforts.
But be careful – like every successful tactic this one has been abused. Simply re-publishing someone else’s content or developing a link farm disguised as a “useful resource” will do more harm than good.
Lead Generation
Bet you didn’t see this one coming! It’s true. Make sure that your blog is interesting to the people most likely to be purchasers of your products or services. Develop an interested audience for your blog, encourage them to subscribe via an RSS feed or an email digest. You get a qualified list of potential customers and permission to put your brand front and centre on a regular basis.
Still not convinced?
Take a look at who’s already blogging? The question should be, “Who isn’t?” In fact, a new directory has launched at http://iblogbusiness.com. You can also check out these corporate blogs for inspiration: *Randy’s Journal: by Boeing Vice President of Marketing *http://www.boeing.com/randy/ *The Fastlane Blog: posts from several General Motors executives
*http://fastlane.gmblogs.com/
*Jonathan’s Blog: by Sun Microsystems President and COO
*http://blogs.sun.com/jonathan
*Sweetmantra: Personal Blog of Bill Sweetman
*http://www.sweetmantra.com/
*OneDegree: edited by Ken Schafer, VP, Marketing Tucows Inc.
*http://www.onedegree.ca
President of email marketing agency Kinetix Media Communications (http://www.kinetixmedia.com/), Paula Skaper is an ebusiness marketing expert. She is an instructor of e-Commerce at BCIT, current President of the IIMA and regularly writes and speaks on issues surrounding every aspect of eMarketing. Paula is also the editor of Digital Conversations.
www.libertyopportunitygroup.com
www.insuranceexecutivesearch.weebly.com
www.libertyopportunitygroup.com/blog
Most will do it because their competitors are blogging and they don’t want to be “left behind” in the aftermath of technological hurricane. The smart ones leading the pack will profit from their blogs because they know that…
Blogs build brand Smart companies today are managing their blogs with the same dedication they invest in their television advertising. There are blogs dedicated to supporting a specific advertising campaign (check out chadland.ca for Bell Solo Mobile Phones) and blogs dedicated to supporting corporate positioning in the market place. Soon, not having a blog will be a positioning statement of its own. Blogging builds relationships
Blogging brings senior insurance executives in direct communication with your customers. It provides a forum for execs to share their ideas, their inspirations and, most importantly, their passion for you business. The result – customers who feel as though they can get to know the people at the helm of your business. And whether the purchase is a $2 tube of chapstick or $2 million ERP investment, we’re always more comfortable buying from people we know than people we don’t.
Blogging is the new cornerstone of effective public relations
It’s crisis time. You need to kick into damage control mode – and fast. Sure you can hold a news conference, place calls to your friendliest journalists, issue a formal statement that you email to key contacts and clients. But that all takes time. Within minutes a post can be published to your blog outlining your position and letting your customers know where and how to get more information. And with RSS enabled, those same customers will be immediately notified. They might even see your post before the press conference is over.
Search Engine Rankings A well-managed blog can directly support your search engine rankings. Invest the effort to write regular posts - original content and good information are key. Don’t forget to let your personality shine through – corporate and personal. A unique approach and fresh content are powerful allies in your search engine marketing efforts.
But be careful – like every successful tactic this one has been abused. Simply re-publishing someone else’s content or developing a link farm disguised as a “useful resource” will do more harm than good.
Lead Generation
Bet you didn’t see this one coming! It’s true. Make sure that your blog is interesting to the people most likely to be purchasers of your products or services. Develop an interested audience for your blog, encourage them to subscribe via an RSS feed or an email digest. You get a qualified list of potential customers and permission to put your brand front and centre on a regular basis.
Still not convinced?
Take a look at who’s already blogging? The question should be, “Who isn’t?” In fact, a new directory has launched at http://iblogbusiness.com. You can also check out these corporate blogs for inspiration: *Randy’s Journal: by Boeing Vice President of Marketing *http://www.boeing.com/randy/ *The Fastlane Blog: posts from several General Motors executives
*http://fastlane.gmblogs.com/
*Jonathan’s Blog: by Sun Microsystems President and COO
*http://blogs.sun.com/jonathan
*Sweetmantra: Personal Blog of Bill Sweetman
*http://www.sweetmantra.com/
*OneDegree: edited by Ken Schafer, VP, Marketing Tucows Inc.
*http://www.onedegree.ca
President of email marketing agency Kinetix Media Communications (http://www.kinetixmedia.com/), Paula Skaper is an ebusiness marketing expert. She is an instructor of e-Commerce at BCIT, current President of the IIMA and regularly writes and speaks on issues surrounding every aspect of eMarketing. Paula is also the editor of Digital Conversations.
www.libertyopportunitygroup.com
www.insuranceexecutivesearch.weebly.com
www.libertyopportunitygroup.com/blog
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